![]() Today we’ll unlock the book Irresistible: The Rise of Addictive Technology and the Business by Adam Alter On January 27, 2010, at the Yerba Buena Center for the Arts in San Francisco, Apple released the first-generation iPad, leading to excitement worldwide. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good-to improve how we communicate with each other, spend and save our money, and set boundaries between work and play-and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.Available for purchase at:AmazonBarnes & NobleBooks A MillionHudson BooksellersIndieBoundPowell'sTargetWalmartGoogle Play StoreiBooks - Audiobook (Downloadable format)KoboAudible - Audiobook (Downloadable format)audiobooks. Overview Chapter 1 Hi, welcome to Bookey. The companies that design these products tweak them over time until they become almost impossible to resist. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. Adam Alter reveals in this book the advances made in behavioural and neurological sciences on the subject of behavioural addiction. Addicts lack the self-awareness or personal insight into their addiction. Alter examines the roots of addiction and explores how we can use technology that gets us hooked to better the world. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. We might all be addicts of something or other although many of us do not know that. Not so much about the evils of technology, this book explores more of why and how we get hooked to games and social media apps. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. We obsess over our emails, Instagram likes, and Facebook feeds we binge on TV episodes and YouTube videos we work longer hours each year and we spend an average of three hours each day using our smartphones. ![]() ![]() ![]() Alter uses the quote to indicate that there is good reason to be suspicious of highly addictive gadgets. In Irresistible, Adam Alter illuminates the surprising, fascinating, and frightening biological and psychological connections between a toddler hitting every button in an elevator, a surgical patient asking for painkillers, and the millions of people hooked on Facebook. (Prologue, ) This quote is from Steve Jobs, the founder of Apple and creator of the iPad. Welcome to the age of behavioral addiction-an age in which half of the American population is addicted to at least one behavior. We limit how much technology our kids use at home. ![]()
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